EMAIL MARKETING REQUIREMENTS GUIDE

For all emails we will need to have all materials two weeks before your email send date.

Requirements for Direct to Consumer, Single Supplier Targeted Emails

Advise your preferred sending date. Note, this will be final only upon confirmation of available space. Select the target criteria based on available categories.

Modification of existing HTML:

  • Send the HTML file that has already been created
  • Provide details of the promotion(s) featured in the email including:
    • Travel dates
    • Purchase by date
    • Pricing
    • Itinerary information
    • Offer description
    • Images to use on the promotion(s)

Passport to create HTML:

  • Send over mockup or example of general style of final look
  • Provide details of the promotion(s) featured in the email including:
    • Travel dates
    • Purchase by date
    • Pricing
    • Itinerary information
    • Offer description
    • Images to use on the promotion(s)

Requirements for Broadcast Multi-Supplier Emails

These monthly emails are sent on or about the 15th of every month/

  • Provide the offer you want to promote via PDF, Word doc, or a link to the offer on your website
  • Headline for the offer (approximately 75 characters)
  • Short introduction for the offer (2-3 sentences)

Requirements for ESP Social Media Program

  • For Branding Posts, provide the approved image to be used along with your copy
  • Or, select an existing Facebook post from your own page to be used
  • Promotional posts follow same guidelines and link to existing supplier offers or Passport Online will create new offers as appropriate. Links are ONLY allowed to Passport Online offer detail pages.

Requirements for Direct to Agent emails

Advise your preferred sending date. Note, this will be final only upon confirmation of available space.

If you are sending an already created HTML file that will need to be modified, we will need the following items:

  • The agent facing HTML file that has already been created
  • The "customize and forward" consumer facing HTML file that has already been created

Modification of existing HTML:

  • Send the HTML file that has already been created
  • Provide details of the promotion(s) featured in the email including:
    • Travel dates
    • Purchase by date
    • Pricing
    • Itinerary information
    • Offer description
    • Images to use on the promotion(s)

Passport to create HTML:

  • Send over mockup or example of general style of final look
  • Provide details of the promotion(s) featured in the email including:
    • Travel dates
    • Purchase by date
    • Pricing
    • Itinerary information
    • Offer description
    • Images to use on the promotion(s)