It’s an easy decision. Let Passport Online deliver your message electronically to agents and directly to their clients – at lower costs and with higher effectiveness than the alternatives. Reach qualified travelers and agents for pennies each! We challenge you to find a more cost-effective advertising channel anywhere.
How? We power both agent and consumer facing leisure travel websites. We market to both agents and their clients.
By participating in the Passport Online program, suppliers can reach more than 20,000 travel agents and millions of their loyal and valuable agency clients – qualified leisure travelers - without the need for agent to take action.
ESP, Social Media Posting for Travel Agents, is an exclusive product developed by Passport Online to assist travel agents in their engagement with social media. ESP takes the stress out of decision-making regarding Facebook posting by selecting content and automatically posting directly to the agents’ Facebook page.
Available as part of this program are supplier and destination promotional packages for ESP. Suppliers and destinations can include a series of posts per quarter in each promotional package. Most supplier or destination posts will be designed as branding posts, allowing the supplier or destination to present interesting information about their products, destinations and activities in a way that engages consumers and creates more consumer brand awareness in the process. Any deal-related posts will include an agency call to action for a special or specific offer and will link to a detailed offer page, or directly to the agent’s website if powered by Passport Online.
The ESP program provides travel suppliers and DMOs with direct access to post on Travel Agency Facebook pages who sell your product. A Total of 8 branding posts and 1 promotional post are included in this package which extends over any 90 day period. Reports will include numbers of fans, total likes, total shares, and total comments.
And the best news, we will do all the work! Our approach is to make it easy for suppliers to tap into this large agent and consumer e-marketing network. Once a supplier enters into an ongoing subscription agreement, our team of content editors and engineers will work to automate the continuous distribution of supplier content and promotions, requiring little to no supplier support resource.
Our email marketing team will work with you to create custom consumer and agent email campaigns for delivery on demand.
“At Starwood Hotels & Resorts, we were the early adopters of the ResortPort program. Our resort hotels throughout Hawaii and the Caribbean have seen strong consumer viewership of their content and the ability to track offer views is a significant benefit in determining ROI. We even have some individual city hotels involved, and this product provides them with otherwise unattainable access to this valuable consumer channel.”
— Chris Austin
Vice President, Global Retail Leisure & Luxury Sales Starwood Hotels & Resorts
Agencies need to market to their clients through all channels, including online. More and more clients are visiting their agencies website to research travel. Many like to receive regular email promotions and a whole new breed of clients are choosing to follow their agency's through social media programs like Facebook and Twitter. Agencies need help with all of these marketing initiatives and that is what Passport Online provides, both the online marketing tools, pro-active training and updated product content.